Firefox Bikes wanted to bring adventure closer to urban audiences in a simple yet memorable way
People believe that adventure always refers to a big planned rush of adrenaline.
With 'Everyday Adventures', we gently reminded people to make time and go cycling every day.
And discover a new adventure right around the corner.
We encouraged people to upload pictures of their #EverydayAdventures on social media.
The best stories were featured and gratified with Firefox merchandise.
Dealers of Firefox Bikes had a big hand (and legs :)) in making the campaign come alive on ground by helming regular theme-based rides. In January, we began the year with resolution rides, where we saw people going on rides to enable resolutions like losing weight, eating healthy, going green et al. In February, we decided to celebrate the month of love with the 'Spokesperson for Love' campaign. People actively participated in spreading smiles through simple deeds of love. Deeds that included riding to orphanages, NGOs for pets and old age homes to create awareness about noble causes like ‘Swaccha Bharat’ and ‘Save the Sparrow’.
Through Everyday Adventures, we got regular city-people to tune into a little adventure every day without them having to go out of their way. Where there's wheel, there's a way!