Godrej Goldilocks is a sleek, modern safe that helps keep personal valuables safe. The client wanted to increase brand salience through social media.
Goldilocks is a product that helps keep personal valuables safe. We expanded 'personal' to refer not just to valuables,
but about keeping details of your life personal too. Thus #KeepItPersonal, a social media campaign that asked people to share what they would keep in a Goldilocks. And another content bucket that talked about how excessive sharing is harmful to the health of one’s digital life. We seeded interesting gifs about the different kinds of social media oversharers- the gym selfie addict, the quote sharer, the pout queens etc. People were also asked to tag their oversharing friends on these gifs. The ones who got the most 'likes' on their tags received a Goldilocks to gift their oversharing friend and gently remind them to #KeepItPersonal.