To launch a medical drama "Roshni - Ek Nayi Ummeed" .
To launch Roshni - Ek Nayi Ummeed on Life OK, we started a social interaction campaign on Doctors day. We asked people 'When was the last time you thanked your Doctor?'
Post this, we brought back the love for doctors, by creating a 'human oath' which brought forth the humanness of doctors. Each character from the show would stand by one line from this oath.