Shapoorji Pallonji wanted to spread word about their current real estate projects and also about their contribution to the field of construction and architecture.
We used social media to create conversation and spread awareness about the spaces that Shapoorji Pallonji has created through a campaign- A Great Space To Be In.
Through beautiful design and eye-catching pictures, we spoke about the many milestones constructed by them like Brabourne stadium, Imperial Towers, Bombay Central station among others.
Along with talking about the many amenities at their real estate projects, we also put out interesting content that helped people convert their homes into great spaces. We even celebrated architecture as a whole by curating the best architectural accomplishments from different parts of the world.
A collaboration with the popular Instagram handle @indiapictures for a photography competition helped create great organic buzz around the brand.
Through this campaign, we helped Shapoorji Pallonji turn not only the real world but also the virtual world into #AGreatSpaceToBeIn.