To drive awareness of the ICC CT ’13 & engage cricket fans.
In 2013 cricket fever was no more, Indians passion towards the game was at an all time low. For a nation that lives, breathes and thrives on cricket the outlook seemed bleak. Champions league was right around the corner and we needed to re ignite the passion for the sport. We gave the cricket fans of India a clarion call, #ZorLagao and a platform called cheer cam where they could show and share their support. Together with these passionate fans we created the world's first Twitter sourced anthem.