JSW Steel wanted to take the success of their TV commercial featuring Geeta Phogat to a new level using digital and social channels.
Where there is a will, we can find a way together.
Geeta Phogat was a woman who showed unparalleled will power and determination by bringing home glory from the Commonwealth Games in a male dominated sport.
Geeta Phogat had similarities to steel, just like steel can not be broken but can be moulded and shaped, we went out and asked people to share inspiring stories of people they knew like Geeta Phogat. We received over 200 stories, out of which 60 got a blog page, some got a video and some are in the process to be enabled by JSW.