Brief
To make spare part dealers sell Mahindra Genuine spares as opposed to their cheaper local counterparts.
Idea
In a world full of scamsters and rip offs, we came together to create awareness about Mahindra genuine spares and increase the overall sales turnout. Instead of changing the sales strategy, we attempted to change the mindsets of people. So we encouraged the dealers to not just sell genuine, but live genuine.
Brief:
ICICI Bank wanted to draw current and prospective customers to participate in one of their beyond banking initiatives, a drawing competition.
Idea:
Instead of promoting the drawing competition directly, we made the entire country believe in magic. We did this by putting together a dedicated startup working towards creating a pencil that brings anything you draw to life. We called it The Magic Pencil Project. The intrigue of the pencil drove people to the bank's page where we revealed that while the pencil might not be real, the magic truly was. Users got to participate in the environmental welfare themed drawing competition. ICICI Bank took it upon themselves to ensure that the vision drawn in the winning piece of art was actually brought to life.
Brief
To drive awareness of the ICC CT ’13 & engage cricket fans.
Idea
In 2013 cricket fever was no more, Indians passion towards the game was at an all time low. For a nation that lives, breathes and thrives on cricket the outlook seemed bleak. Champions league was right around the corner and we needed to re ignite the passion for the sport. We gave the cricket fans of India a clarion call, #ZorLagao and a platform called cheer cam where they could show and share their support. Together with these passionate fans we created the world's first Twitter sourced anthem.
Brief:
JSW Steel wanted to take the success of their TV commercial featuring Geeta Phogat to a new level using digital and social channels.
Idea:
Where there is a will, we can find a way together.
Geeta Phogat was a woman who showed unparalleled will power and determination by bringing home glory from the Commonwealth Games in a male dominated sport.
Geeta Phogat had similarities to steel, just like steel can not be broken but can be moulded and shaped, we went out and asked people to share inspiring stories of people they knew like Geeta Phogat. We received over 200 stories, out of which 60 got a blog page, some got a video and some are in the process to be enabled by JSW.
Brief
Shapoorji Pallonji wanted to spread word about their current real estate projects and also about their contribution to the field of construction and architecture.
Idea
We used social media to create conversation and spread awareness about the spaces that Shapoorji Pallonji has created through a campaign- A Great Space To Be In.
Through beautiful design and eye-catching pictures, we spoke about the many milestones constructed by them like Brabourne stadium, Imperial Towers, Bombay Central station among others.
Along with talking about the many amenities at their real estate projects, we also put out interesting content that helped people convert their homes into great spaces. We even celebrated architecture as a whole by curating the best architectural accomplishments from different parts of the world.
A collaboration with the popular Instagram handle @indiapictures for a photography competition helped create great organic buzz around the brand.
Through this campaign, we helped Shapoorji Pallonji turn not only the real world but also the virtual world into #AGreatSpaceToBeIn.
Brief
Firefox Bikes wanted to bring adventure closer to urban audiences in a simple yet memorable way
Idea
EVERYDAY ADVENTURES
People believe that adventure always refers to a big planned rush of adrenaline.
With 'Everyday Adventures', we gently reminded people to make time and go cycling every day.
And discover a new adventure right around the corner.
We encouraged people to upload pictures of their #EverydayAdventures on social media.
The best stories were featured and gratified with Firefox merchandise.
Dealers of Firefox Bikes had a big hand (and legs :)) in making the campaign come alive on ground by helming regular theme-based rides. In January, we began the year with resolution rides, where we saw people going on rides to enable resolutions like losing weight, eating healthy, going green et al. In February, we decided to celebrate the month of love with the 'Spokesperson for Love' campaign. People actively participated in spreading smiles through simple deeds of love. Deeds that included riding to orphanages, NGOs for pets and old age homes to create awareness about noble causes like ‘Swaccha Bharat’ and ‘Save the Sparrow’.
Through Everyday Adventures, we got regular city-people to tune into a little adventure every day without them having to go out of their way. Where there's wheel, there's a way!
Brief
Joyville Homes wanted to create social media conversations about their property in Howrah.
Idea
Joyville Homes is a project by Shapoorji Pallonji that provides easy-to-own homes. They wanted to portray themselves as homes that provide all the amenities that help people grow and succeed.
Thus began the campaign #LiveToGrow. We converted the Joyville social media pages into a space that inspired people to never stop growing. With motivational poetry, quotes and pictures that spoke about the simple joys of life, Joyville social media became a go-to place for a daily dose of inpiration.
Brief
SD Corp wanted to spread awareness about their luxurious properties and also about their CSR activities on social media.
Idea
Most of SD Corp’s projects were redevelopment projects that changed lives by changing landscapes. So, we began celebrating their accomplishments through hashtag- #ChangingLandscapes. We spoke about their CSR activities- SDC Unnati, SDC Health and SDC stars through relevant photography that helped boost the word.
Keeping with the theme of luxury at SD Corp, we not only spoke of the amenities the SD Corp properties provided, but also about the little luxuries that people love to indulge in once in a while. We also regularly published home hacks that helped people do more with their homes in their own little way.
Brief:
Channel V wanted to inspire India's massive base of first time voters to actually go through the process, make an informed decision and cast their first vote.
Idea:
The audience we were talking to were going through many 'firsts' in their lives. We decided to marry two of them. Voting and sex. We created a social media based campaign that subtly answered all the questions they could have had about either of the topics. Ironically, the answers were the same for both. The 2014 elections saw the maximum number of first time voters in the history of the Indian government. We'd like to believe we had a small part to play in that.
Brief:
Channel V wanted to increase engagement with fans for their new season of the Juvenile Delinquency based show, Gumrah.
Idea:
Through intensive social media activities and conversations around #NoOneIsBornACriminal we turned the Channel V India page into a platform for sensitive debate. Taking inspiration from our content, users began discussing issues and topics that had never been brought up since the launch of the show. We struck a chord that continues to ring even today.
Brief:
Godrej Security Solutions has always been known as the makers of the most secure safes available. They wanted to highlight their capabilities to the digital world.
Idea:
Instead of creating regular social conversations, we created Godrej Security Solution's first digital product, Privy Point. A safe for one's smart phone that emulated all that Godrej Security Solution's physical safes would do. When we keep a safe at home, it's never out in the open. It's hidden in the closet, or under the bed or if you were to believe the movies, behind an inconspicuous painting. So why shouldn't its digital counterpart do the same? We gave Privy Point the ability to camouflage itself as other apps like a calculator. These skins worked perfectly well as independent applications until the right combination was entered.
Brief
To launch a medical drama "Roshni - Ek Nayi Ummeed" .
Idea
To launch Roshni - Ek Nayi Ummeed on Life OK, we started a social interaction campaign on Doctors day. We asked people 'When was the last time you thanked your Doctor?'
Post this, we brought back the love for doctors, by creating a 'human oath' which brought forth the humanness of doctors. Each character from the show would stand by one line from this oath.
Brief
Godrej Goldilocks is a sleek, modern safe that helps keep personal valuables safe. The client wanted to increase brand salience through social media.
Idea
Goldilocks is a product that helps keep personal valuables safe. We expanded 'personal' to refer not just to valuables,
but about keeping details of your life personal too. Thus #KeepItPersonal, a social media campaign that asked people to share what they would keep in a Goldilocks. And another content bucket that talked about how excessive sharing is harmful to the health of one’s digital life. We seeded interesting gifs about the different kinds of social media oversharers- the gym selfie addict, the quote sharer, the pout queens etc. People were also asked to tag their oversharing friends on these gifs. The ones who got the most 'likes' on their tags received a Goldilocks to gift their oversharing friend and gently remind them to #KeepItPersonal.
Brief
Pune Fashion Week looked to re-purpose their property for the 6th season. With a bigger campaign and turnout in mind.
Idea
"Fashion is about something that comes from within you." - Ralph Lauren
Instead of targeting the fashion world, we turned to the everyday people of Pune and willed them to come out and show their fashion style and instincts. Using #MakingPuneFashionable, we enabled people to speak about their love for fashion and showcase this in several phases of interactive campaigns.
Brief
Make healthy living and health check ups more accessible.
Idea
We created a platform that brings health care closer to you, a friendly neighbour who you can rely on at any time.
Brief
To bring party animals to watering holes.
Idea
An app that helps you with 'what's happening?' around you. From clubs, pubs, alcohol shops, EPL nights and all places that are happening.
The 'Party meter', goes from green to red denoting how happening the party is.
Brief
Godrej Goldilocks wanted to be portrayed as the ‘Safest Gift’ that would appeal to friends and family during Diwali.
Idea
Instead of directly showing Goldilocks as the safest gift, we decided to talk about the cliched gifts that we receive every festive season and created a campaign that everyone could relate with.
Goldilocks, being the safest gift, curated a home for the most cliched gifts we receive during Diwali.
Through this, we encouraged people to not give #ClichedGifts and instead give their loved ones a safe gift- a Godrej Goldilocks that was guaranteed to delight them with its novelty.
If at all people received cliched gifts, they were asked to send them to the 'Home for Cliched Gifts' website. We collaborated with Akshaya Patra, a non-profit organization with an army of volunteers who helped collect the gifts and give them to the underprivileged.
On children's day, we distributed people's cliched Diwali gifts to the children of GHPS Mahalakshmipuram School, Bengaluru and were rewarded with wide smiles as return gifts.
http://www.clichedgifts.com/